Data AnalyticsClosing soonIntermediate

Find the leak in a D2C funnel

Conversions fell 3.2% and marketing blames product. Find where people actually drop off, and prove it.

Time needed: 1 week
Data: 480k events

The brief

You get raw clickstream events, an order table, and a campaign calendar that does not quite line up with the event timestamps. The task is to locate where the funnel is losing people and prove it with numbers a growth lead can act on. Expect duplicated events, sessions that span midnight, and one tracking change halfway through the window.

What you submit

A funnel breakdown by step with the drop-off quantified
One chart a growth lead could put in a weekly review
A written recommendation of what to fix first, with your reasoning

How to participate

Register free: create your account and tell us a little about yourself.
Pull the dataset pack and brief from your dashboard.
Build your analysis in SQL, Python or Excel — your choice.
Submit from your dashboard; every entry gets written mentor feedback.

How it’s judged

Correct step definitions
Insight quality
Clarity of the write-up

What you walk away with

Feedback for every entry · Top 3 win up to 75% off a flagship seat

Resources

Everything you need, in one zipThe dataset, the full brief and the guides for this challenge.Register free to unlock

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